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Social Media That Sells
The Good News: Steaz, a brand of organic tea-based beverages, was invited by Target into 1500 of their stores. The Bad News: Success depended on increasing awareness and trial almost overnight…without a national advertising budget to do it. Armed with customer insights around online usage, Chemistry quickly launched a social media campaign included mom bloggers, online coupons, Facebook updates and Twitter parties. The results? 6000 blog mentions, 2000 new fans, 30 million impressions and a 350% sales increase in one week.
Finding A New Direction
To create a buzz around outdoor recreation in southwestern PA, Chemistry launched a giant outdoor treasure hunt by distributing GPS coordinates to thousands across the region. The coordinates led people to five different parks, where they discovered a cache full of hats, shirts and more promoting a new website devoted to outdoor recreation. Participants could update the site with comments, pictures and clues, and invite others to become part of a new online community devoted to the mantra that “walls are bad”.
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Encore for the New York Philharmonic
As they have in past years, Chemistry is once again creating the annual season brochure for the world-renowned New York Philharmonic. Inspired by the artistic energy of music director Alan Gilbert, Chemistry’s creative theme for the 2010-11 season is already drawing rave reviews.
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Chemistry helps museum cross the ocean
Chemistry is proud to be involved with “Building A Transatlantic Bridge,” a cooperative project between the Westmoreland Museum of American Art and LVR – Industriemuseum in Germany. The agency built a customized video-conferencing platform that offers students in the two countries a unique opportunity for multi-cultural collaboration and interaction.
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